The Woolworths Prices Dropped Family campaigns
My shopping, cooking brother-in-law Alex was the inspiration for the Dad in this modern family. Originally intended for just a six-week campaign, the family improved sales and price perception so much, they lasted 4 years, and appeared in about 60 commercials. While most retail screams, we showed you can get robust results with humanity and humour.
Where: Campaigns included film, content, OOH, print, radio, catalogue, in-store POS, in-store collateral, digital, mobile, email, social.
What role: Copywriter.
Woolworths: ‘Pick up the savings’ original 30s film.
Woolworths: ‘I’m in that aisle now’ 15s price and product film.
Woolworths: ‘Been to Woolies?’ 15s price and product film.
Woolworths: ‘I’ll pick up some more’ 15s price and product film.
Woolworths: ‘Load her up’ 15s price and product film.