Anglicare WA Christmas & winter campaigns

Christmas and winter mean some people are particularly vulnerable. We were lucky to help just a bit. These Christmas campaigns for Anglicare WA’s Child Counselling Services helped kids experiencing domestic violence by subverting Christmas gift-wrapping or letters to Santa because ‘Christmas isn’t always merry’. Then this winter campaign, by showing the skills people experiencing homelessness have because ‘being homeless is hard work.’

What: Christmas, average 41% over fundraising targets; Winter, over 200%.
Winner: Christmas: Campaign Brief WA, BADC, PADC; Winter: PADC.
Where: Campaigns included OOH, print, radio, DM, eDM, social. 
What role: Creative Director.
What else: My not-for-profit experience includes the Australian Red Cross, Jawun, Seeing Eye Dogs Australia, St Vincent de Paul's (Vinnies).