Hello

I'm a Senior Copywriter and Creative Director based in Perth, Western Australia, and freelancing for Perth, Sydney, Melbourne and Singapore.

Hopefully my work here mostly speaks for me.

I believe you can have your creative cake and eat it too.

You can have ideas that connect and build a brand, and still get incredible, measurable results.

In my 30 years in the industry, I’ve worked on some of the largest integrated accounts in the region and judged most of the best shows including D&AD and Cannes Lions.

I love working on everything from big campaignable concepts to complicated copy tasks, and work in traditional and non-traditional mediums. 

I also love working with smart, collaborative people who want to keep things simple. I’m sure I unconsciously chose half the work here because of the people I worked with on them, as much as the work itself. 

It’s a tricky time. So if you want an experienced creative to get the concept, writing and tone right, please get in touch.

Account experience includes

Financial services: ANZ, Bankwest, Citibank, CommBank, CommSec, GE Money, Keystart, NAB, Westpac, Woolworths Money.
Insurance: AAMI, ANZ Insurance, Australian Unity, CommBank Insurance, NRMA, RACQ, SGIO, Suncorp, TAL, Woolworths Insurance. 
Services and utilities: Australia Post, Amana Living, Austar, Foxtel, Horizon Power, Metropolitan Ambulance Service, Synergy, TXU Energy, Western Power.
Education: University of Western Australia, TAFE WA.
Tech and telco: Google, Optus, Sensis, Telstra, Woolworths Mobile.
Automotive: Audi, Lexus, BFGoodrich Tires, Michelin Asia Pacific, Michelin Australia, Michelin Motorsport, Volkswagen.
FMCG: Arnott’s, Cadbury Schweppes, Wrigley's.
Loyalty programs: FlyBuys, IKEA Family, Woolworths Rewards.
Not-for-profits and arts: Anglicare WA, Australian Red Cross, Jawun, Luma, Luma HER Board, Seeing Eye Dogs Australia, St Vincent de Paul's, West Australian Ballet.
Retail and others: Woolworths, Amcal, TerryWhite Chemmart, Tiger Beer, McDonalds, Tourism Australia.
Government: WA: Department of Premier and Cabinet, Department of Fire and Emergency Services, Department of Training and Workforce Development, QLD: Department of Housing and Public Works, Singapore: Ministry of Health.

Agency experience

2021 - 2026 WT Perth > VML Perth after merger
2020 - 2021 Freelance, BMF Sydney
2011 - 2020 M&C Saatchi Sydney
2009 - 2010 Freelance Sydney
2008 - 2009 DDB Sydney
1999 - 2008 DDB Rapp Melbourne
1997 - 1999 Mojo Echo Melbourne
1992 - 1997 JWT Singapore