UWA ‘Make a Dent’ brand platform & campaigns

University marketing can be a sea of sameness. The University of Western Australia (UWA) needed to stand out, and resolve the tension between its prestigious heritage and modern students. The creative platform ‘Make a Dent’ bridges its history and its future – a call to arms to not just study to be something, but to do something. 

Where: Brand platform, brand TOV, brand campaign including film, OOH, radio, print, CRM, mobile, social, then multiple other campaigns.
What role: Creative Director & Copywriter.