HER Board product & campaign
When a woman is experiencing domestic violence, bit by bit she loses her power. ‘HER Board’ helped her get it back. In a world first, Luma’s HER Board asked people to become sponsors rather than make one-off crisis donations – so women needing help got the on-going support they needed. If you ‘took a seat’ on Her Board, you helped a woman leave domestic violence behind.
What: Triple digit increase in donations.
What else: My not-for-profit experience includes Anglicare WA, Australian Red Cross, Jawun, Luma, Luma HER Board, Seeing Eye Dogs Australia, St Vincent de Paul's.
What role: Creative Director & Copywriter.
Winner: AWARD awards, Campaign Brief WA, Transform awards, PADC.
NRMA ‘Give DIY a try’ 45’ DRTV.
Retention campaign to encourage customers to ‘DIY’ their insurances online.
Where: Campaign included film, content, direct, email, social.
What role: Creative Director.
Winner: ADMA.
