HER Board product & campaign

When a woman is experiencing domestic violence, bit by bit she loses her power. ‘HER Board’ helped her get it back. In a world first, Luma’s HER Board asked people to become sponsors rather than make one-off crisis donations – so women needing help got the on-going support they needed. If you ‘took a seat’ on HER Board, you helped a woman leave domestic violence behind.  

What: Triple digit increase in donations.
Winner: AWARD awards, Campaign Brief WA, Transform awards, PADC. 
What role: Creative Director & Copywriter.
What else: My not-for-profit experience includes Anglicare WA, Australian Red Cross, Jawun, Luma, Luma HER Board, Seeing Eye Dogs Australia, St Vincent de Paul's.