HER Board product & campaign

When a woman is experiencing domestic violence, bit by bit she loses her power. ‘HER Board’ helped her get it back. In a world first, Luma’s HER Board asked people to become sponsors rather than make one-off crisis donations – so women needing help got the on-going support they needed. If you ‘took a seat’ on Her Board, you helped a woman leave domestic violence behind.  

What: Triple digit increase in donations.
What else: My not-for-profit experience includes the Australian Red Cross, Jawun, Seeing Eye Dogs Australia and St Vincent de Paul's (Vinnies).
What role: Creative Director & Copywriter.
Winner: AWARD awards, Campaign Brief WA, Transform awards, PADC.