Western Power brand platform & campaign & Keystart campaign
Writing for governments is another way to hopefully help a lot of people too. I’ve worked on government and GTE accounts my whole career - from Singapore, Melbourne, Sydney, Brisbane and Perth, for national and state governments, and on everything from blood banks, to police, fire and emergency, and ambulance services; to education and housing; to GTEs for home loans and utilities.
What else: My other utilities experience includes Australia Post, Horizon Power, Synergy, TXU Energy.
What else: My other financial experience includes ANZ, Bankwest, Citibank, CommBank, CommSec, NAB, Westpac.
What role: Creative Director & Copywriter.
Western Power brand platform and campaign.
30s ‘A network for life’
What: Making the grid relevant to everyday life was big job for one of the world’s largest, most isolated electricity grids.
What else: Campaign included film, content, OOH, print, social, digital, radio.
Keystart home loans, ‘Home loans that aren’t for everyone.’
15s ‘The weekender down south.’
Where: Campaign included online video, OOH, print, social, digital, radio.
What role: Creative Director & Copywriter.
Keystart home loans, ‘Home loans that aren’t for everyone.’
15s ‘The Italian marble.’
Keystart home loans, ‘Home loans that aren’t for everyone.’
15s ‘Cheers to the Bank of Mum and Dad.’