Western Power brand platform & campaign & Keystart campaign
Writing for governments is another way to hopefully help a lot of people too. I’ve worked on government and GTE accounts my whole career - from Singapore, Melbourne, Sydney, Brisbane and Perth, for national and state governments, and on everything from blood banks, to police, fire and emergency, and ambulance services; to education and housing; to GTEs for home loans and utilities.
What else: My utilities experience includes Australia Post, Horizon Power, Synergy, TXU Energy, Western Power.
What else: My financial services experience includes ANZ, Bankwest, Citibank, CommBank, CommSec, GE Money, NAB, Westpac and Woolworths Money.
What role: Creative Director & Copywriter.
Western Power: ‘A network for life’ 30s film.
What: Brand platform and campaign to make the grid relevant to everyday life; a big job for one of the world’s largest, most isolated electricity grids.
What else: Campaign included film, content, OOH, print, social, digital, radio.
Keystart home loans: ‘Home loans that aren’t for everyone.’
‘The weekender down south’ 15s film.
Where: Campaign included online video, OOH, print, social, digital, radio.
What role: Creative Director & Copywriter.
Keystart home loans: ‘Home loans that aren’t for everyone.’
‘The Italian marble’ 15s film.
Keystart home loans: ‘Home loans that aren’t for everyone.’
‘Cheers to the Bank of Mum and Dad’ 15s film.