Government campaigns
Writing for governments is another way to hopefully help a lot of people too. I’ve worked on government and GTE accounts my whole career - from Singapore, Melbourne, Sydney, Brisbane and Perth, for national and state governments, and on everything from blood banks, to police, fire and emergency, and ambulance services; to education and housing; to GTEs for home loans and utilities.
What role: Creative Director & Copywriter.
Department of Premier & Cabinet, Department of Training & Workforce Development.
What: It’s not easy for a Government to reach 14 year olds but this TAFE campaign was so successful, it was expanded and re-ran another year.
Where else: Campaign included film, content, OOH, social, digital, print, radio,
What role: Creative Director & Copywriter.
Department of Fire and Emergency Services.
Where: Campaign included online video, OOH, print, social, digital.
What role: Creative Director & Copywriter.
Department of Housing and Public Works.
Where: Campaign included online video, OOH, print, social, digital, radio.
What role: Creative Director & Copywriter.