West Australian Ballet seasons and campaigns
The performing arts have inspired me since I was a kid. Working on the West Australian Ballet’s annual seasons and campaigns for individual shows was a chance to make this old European artform deepen its connection with modern WA.
Winner: Best Ads, Campaign Brief WA, PADC.
Where: Campaigns included film, OOH, ambient, print, radio.
What role: Creative Director & Copywriter.
What else: My arts and not-for-profit experience includes the Australian Red Cross, Jawun, Seeing Eye Dogs Australia, St Vincent de Paul's (Vinnies).
WAB Goldberg Variations: ‘Together on stage’ print.
What role: Creative Director.
Winner: Best Ads, Campaign Brief WA, PADC.
WAB The Nutcracker: ‘The Rat King returns’ OOH.
What role: Creative Director.
WAB The Nutcracker: ‘The Rat King returns’ ambient for social.