Other not-for-profits
Any day you get to work on a not-for-profit is a good day. I’m lucky to have had years of those good days.
What else: My arts and not-for-profit experience includes the Australian Red Cross, Jawun, Seeing Eye Dogs Australia, St Vincent de Paul's (Vinnies).
Vinnies: ‘Goodnight window’ 30s radio for winter appeal.
Where: Campaign included radio, direct, email.
What role: Creative Director.
Winner: Siren Awards, ADMA.
Seeing Eyes Dogs Australia: ‘Bubblewrap Day’ ambient.
What role: Creative Director.
Winner: Cannes Lions X 2, ADMA, New York Festivals, Echo, Caples, DM Asia, AdFest.
UNFPA & UNICEF: ‘The Lost Girl’ ambient & campaign for the End Child Marriage campaign.
What role: Creative Director & Copywriter.
Winner: This and a full campaign around it was approved by the UNFPA and UNICEF and came close to happen, but ultimately didn’t. This idea beat 1000s of creatives to win an actual worldwide brief for VML/WT. The Fearless Girl’s owners decided it was too political to remove her even temporarily.
Seeing Eyes Dogs Australia:, ‘Research lab’ 30s film.
Where: Campaign included DRTV, radio, direct, email.
What role: Creative Director.
Garvan Institute & Love Your Sister: eCard for ‘Love Your Sister Day’.
The Day included fundraising by selling eCards like this for sisters.
Where: Campaign included website, direct, email.
What role: Creative Director & Copywriter.
Garvan Institute & Love Your Sister: eCard email for ‘Love Your Sister Day’.