Other not-for-profits
Any day you get to work on a not-for-profit is a good day. I’m lucky to have had years of those good days.
What else: My arts and not-for-profit experience includes the Australian Red Cross, Jawun, Seeing Eye Dogs Australia, St Vincent de Paul's (Vinnies).
St Vincent de Paul’s ‘Goodnight window’ 30’ DR radio for winter appeal.
Where: Campaign included radio, direct, email.
What role: Creative Director.
Winner: Siren Awards, ADMA.
Seeing Eyes Dogs Australia ‘Bubblewrap Day’ ambient.
What role: Creative Director.
Winner: Cannes Lions X 2, ADMA, New York Festivals, Echo, Caples, DM Asia, AdFest.
UNFPA & UNICEF ‘The Lost Girl’ ambient & campaign for the End Child Marriage campaign.
What role: Creative Director & Copywriter.
Winner: This didn’t happen - but I still have a soft spot for it. This idea beat 1000s of creatives to win an actual worldwide brief for VML/WT. This and a full campaign around it was presented and endorsed by the clients, but ultimately The Fearless Girl’s owners decided it was too political to remove her even temporarily.
Seeing Eyes Dogs Australia ‘Research lab’ 30’ DRTV.
Where: Campaign included DRTV, radio, direct, email.
What role: Creative Director.
Garvan Institute & Love Your Sister eCard for ‘Love Your Sister Day’.
The Day included fundraising by selling eCards like this for sisters.
Where: Campaign included website, direct, email.
Garvan Institute & Love Your Sister eCard email for ‘Love Your Sister Day’.