BFGoodrich Tires campaign for Asia Pacific
Nine years on Michelin means I know more about tyres than anyone rightfully should. We grew the Michelin Australia account into Michelin Asia Pacific including this multimillion dollar BFGoodrich Tires campaign for the region, and then Michelin Global Motorsport.
Where: Campaign included TVC, OOH, radio, print, dealer POS, dealer collateral, dealer event collateral, digital, mobile.
What else: My other automotive experience includes Audi, Lexus and Volkswagen.
BFGoodrich Tires: ‘Got what it takes’ passenger car 30s film.
BFGoodrich Tires: ‘Got what it takes’ 4X4 30s film.
Actual door mats and gum boots for Mud-Terrain dealer collateral.
Invite with actual number plate for dealer event.
Top dealers received a personalised plate.
Product brochures for dealer collateral.