https://www.paulakeamy.com/contact daily 0.75 2020-10-05 https://www.paulakeamy.com/about daily 0.75 2022-05-01 https://www.paulakeamy.com/awards daily 0.75 2020-10-29 https://www.paulakeamy.com/contact-1 daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1562788843152-B91BYHQNM1O7Z17AL71D/image-asset.jpeg Contact https://www.paulakeamy.com/work daily 1.0 2020-09-08 https://www.paulakeamy.com/work/morernotforprofit monthly 0.5 2020-10-29 https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1597021026748-WALY0LZ6KF1PY5L4FUVO/image-asset.jpeg Work - More on not-for-profits Seeing Eyes Dogs Australia ‘Bubblewrap Day’ ambient. What role: Creative Director. Winner: Cannes Lions X 2, ADMA, New York Festivals, Echo, Caples, DM Asia, AdFest. https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1597214576927-9TWTQQ3LYQBKNR1AJ0DU/A6-Cards-front-12.jpg Work - More on not-for-profits https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1597214625852-RHX0DHM6IGE64AG9CI4G/eCard-1.jpg Work - More on not-for-profits https://www.paulakeamy.com/work/jawun monthly 0.5 2020-10-06 https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1596782074075-VQX9GZDMZB8HUCV0WPL1/Jawun_Homepage-jpeg.png Work - Jawun website & content Home page. As you followed the tracks and campfires in the painting, you navigated the website. https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1596782111786-VR3C9GBCEWLHGGTP8L33/Jawun_PartnerPage_Ep1.png Work - Jawun website & content The content page explained our partnership. https://www.paulakeamy.com/work/commbankar monthly 0.5 2020-10-06 https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1601869627443-6P3LUNHQNLMDYLFM0TLT/CanTap+ADMA+ArtDirection_AwardBoard_NoCaption.jpg Work - CommBank augmented reality & campaign Augmented reality of the tap dancing stars from the TVC taught people how to tap dance. https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1596093861541-KIM2C4MJ7C8VUFF41W50/CBA_CanTap_HomepagewithoutFloor.png Work - CommBank augmented reality & campaign https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1596095334377-PGS09KFPGYD89IY577IJ/CBA_CanTap_OOH.jpg Work - CommBank augmented reality & campaign https://www.paulakeamy.com/work/moreflotsam monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1599104443561-IAHSQ5TCIMUMOR1I2EQB/Golf6_StreetviewofA%2Bcopy.jpg Work - More flotsam & faves Volkswagen Golf launch website. When the user entered any journey, they could ‘drive’ it in the Golf using Google Streetview. Where: Campaign included website, dealer collateral, direct, email, social. What role: Creative Director. https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1597295070742-4YU4WZ5EO1QVZQUH27SB/CadSchLOTR.png Work - More flotsam & faves Cadbury Schweppes 3 year promotion across over 50 products each year. What role: Creative Director. Winner: APMA X 15. https://www.paulakeamy.com/work/woolworthspricesdropped monthly 0.5 2020-10-05 https://www.paulakeamy.com/work/commbankloyalty monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1598929345873-06NJ4MQLYAMLHO6FQE5U/OOH.png Work - CommBank loyalty campaign https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1598929500535-Q56STV7Z1R573BP99IYA/Screen+Shot+2015-06-03+at+2.59.29+PM_In+branch.png Work - CommBank loyalty campaign https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1596776437076-24JFOV0TT9YDRSTTBGT7/Screen+Shot+2020-08-07+at+2.58.31+pm.png Work - CommBank loyalty campaign https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1599018329344-FF4GEMOAV4T41UQ6UEWR/Penguin%2BCase%2BStudy%2BCatwalk%2Bsolo%2BExtract.001.jpg Work - CommBank loyalty campaign Staff activation. Arriving at work turned into a strut on the catwalk. https://www.paulakeamy.com/work/woolworthsmobile monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1599549975405-50NWVM9ZE4BHAPXPGVJR/Screen+Shot+2020-09-08+at+5.25.26+pm.png Work - Woolworths Mobile product & campaign We created a Happy Family of a kid, teenager, Mum and Dad. https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1599549020298-IWL3JTEMCXJQ78XQ9LGQ/WWTEL0007-10_Mobile_2019_Service_Desk_Poster_A2_FA02-01.jpg Work - Woolworths Mobile product & campaign https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1599551650391-PBSY2UWC20H8HNM3TXUE/Screen+Shot+2020-09-08+at+5.53.29+pm.png Work - Woolworths Mobile product & campaign Each character can represent different GB or family benefits. https://www.paulakeamy.com/work/woolworthspromotion monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1597198541051-BJBM54MG66YP48PWA24M/EL_02%2B%25281%2529.jpg Work - Woolworths promotion https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1597198582664-W9R66QIC8DQRHF79PW62/EL_03.jpg Work - Woolworths promotion https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1597213251572-7HV3HE7D2S41WHWIZSS5/EL_04.jpg Work - Woolworths promotion https://www.paulakeamy.com/work/woolworthsinsurance monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1601792859486-HMHHM3BV62V4Z11XUNJ7/Screen+Shot+2020-10-04+at+5.26.33+pm.png Work - Woolworths Insurance DR campaigns https://www.paulakeamy.com/work/commbankapp monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1596772640338-6X8NL9631L0U8H272PTY/CBA_iPadApp_Cropped2.jpg Work - CommBank app https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1595917464554-PCUOE3YRXV4WESEFO8BF/WC4.jpg Work - CommBank app The full headline was only revealed when the user pressed their iPad’s home button. https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1596772746305-PUY3N94KPEEIR31PTPC2/WC8.jpg Work - CommBank app Each 100% bespoke app had personalised insights, copy and design. https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1599022910802-XIPFWFBW33J2X10GFW8H/WC6.jpg Work - CommBank app https://www.paulakeamy.com/work/moretechandtelco monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1601788694140-O7JMVEM7CEVU3FQPU8OQ/GooglePartners_AwardBoard.jpeg.002_NoCaption.jpeg Work - More on tech & telco Google Partners ‘Start flying’ direct and community engagement. Featured an actual remote-controlled helicopter. Winner: ADMA, Caples, published in ‘Directory’. https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1599115403116-P3R57IUAT3YLXJML3DV2/Screen%2BShot%2B2020-09-03%2Bat%2B2.58.46%2Bpm.jpg Work - More on tech & telco Optus Business experiential with interactive games for event. What: Campaign included three interactive floor projections, stand, digital kiosks, POS, collateral. What role: Creative Director. Winner: ADMA. https://www.paulakeamy.com/work/morefinancialservices monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1596781432703-4SL2SNWG1C1DBR5RMQO6/ANZ_AisforANZ.jpg Work - More on financial services ANZ ‘A is for ANZ’ direct for financial planning. Where: Campaign included in-branch POS, in-branch collateral, direct, email. What role: Creative Director. Winner: ADMA, Echo, MADC, Caples. https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1596781724125-Z43TY77ZOSAZAX6N6FFG/ANZ_Coins.jpg Work - More on financial services ANZ ‘Coin’ direct for everyday banking. Featured an actual 1 cent coin. Where: Campaign included in-branch POS, in-branch collateral, direct, email. What role: Copywriter. Winner: ADMA, Echo, MADC, Caples. https://www.paulakeamy.com/work/bfgoodrichtires monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1597290523997-YEP6T3YRF0P1I7CWONIU/BFG_GWIT_InStore.jpg Work - BFGoodrich Tires through the line campaign https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1597290591832-EWTLWZT9OWEP8AXKUFDE/BFG_GWIT_NumberPlate.jpg Work - BFGoodrich Tires through the line campaign Invite with actual number plate for dealer event. Top dealers received a personalised plate. https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1597290651782-01CVAMHSIHW50M6F9I1F/BFG_GWIT_ProductBrochures.jpg Work - BFGoodrich Tires through the line campaign Product brochures for dealer collateral. https://www.paulakeamy.com/work/moreinsurance monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1599023890213-83U27DCW41XMXOKD16MX/Screen%252BShot%252B2020-07-31%252Bat%252B2.31.39%252Bpm.jpg Work - More on insurance AAMI ‘Play house’ direct. Just part of hundreds of AAMI campaigns designed to acquire, engage, retain or cross-sell customers; each one made the complex simple and life admin’ (almost) fun. Where: This example included direct and email. What role: Creative Director. Winner: ADMA. https://www.paulakeamy.com/work/touchpointsapp monthly 0.5 2020-10-04 https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1597301567970-4BKQVCY6OBYT9C5CQDO5/Touchpoints_0.2.jpg Work - Touchpoints app The app’s basic functionality here and below. https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1597301590249-JK0IVDJY9PYRW3GQ14BZ/Touchpoints_0.3.jpg Work - Touchpoints app https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1597301638660-P0OYX57YUNH4HDIX0ZRJ/image-asset.jpeg Work - Touchpoints app https://images.squarespace-cdn.com/content/v1/5f0fa1f79838065cf9246b20/1597301657634-O3DV614PQMXY1YCLHMAE/Touchpoints_0.10.jpg Work - Touchpoints app